Friday, June 2, 2017

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Mr. Bags, whose real name is Tao Liang, visited Strathberry’s factories in Spain to work with the artisans, ultimately coming up with an exclusive series of pink handbags, called “Sweet Pink Fantasy,” which feature interchangeable red leather bag tags with illustrated characters. Tao said his goal was to “create designs that can really appeal to youthful female shoppers, creating a whimsical dream come true.” “I reached out to the brand, and we just sat down and talked about what kind of colors and bags Chinese consumers love, and then we came up with the idea that maybe we could work on a collaboration exclusively for my followers,” Tao said. “I figured that a lot of Chinese people love exclusive collections instead of normal, classic colors right now.” Mr. Bags said he helped Strathberry with each of the illustrations so that they held symbolic connotations for Chinese consumers. (Courtesy Photo) Each tag boasts its own hand-drawn cartoon featuring a different symbol inspired by Chinese New Year. There is a panda, which Tao said represented China, and there is a crown that represents Chinese women who are increasingly becoming “independent” (“a lot of them กระเป๋าเป้ ผู้ชาย ราคาถูก สําเพ็ง regard themselves as queens,” Tao said.) The meditating monk tag, Tao said, was created so that “guys can send this bag to their girlfriends to show they’re only thinking about them.” The only rooster symbol in this series is in the form of a tiny chick. “We think the little chick is more stylish and very young,” Tao said. The youthful panda on Strathberry’s bag tags is one in a series of illustrations meant to be a playful take on the Year of the Rooster.

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Maxx agrees with its designers that it will not advertise their names to the public, and saves a boatload of money in the process.” Moreover, T.J. Maxx and Marshalls bypass quite a bit of the 300 to 400 percent mark-ups that many retailers tack on to the cost of a good. The legality of this off-price retailer distribution model is similarly complicated. Many brands offload unsold merchandise to discount chains, such as T.J. Maxx and Marshalls, at the end of each season. This is not a model practiced by luxury brands, though. (This is not to say their third-party distributors do not necessarily do so).  In terms of dealing with unsold products, luxury brands take different approaches. Louis Vuitton goes to great lengths to avoid selling off old garments and accessories at discounted prices; the Paris-based luxury brand is said to destroy all of its unsold merchandise at the end of each year.

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